Career advice

Do the research

Researching a company enables you to talk compellingly about their business and how you can impact upon it.

Places to look:

  • The company website
  • LinkedIn
  • News websites
  • Online forums
  • Corporate literature
  • The Companies Registration Office
  • Professional bodies associated with the job

What you need to know:

  • Company culture
  • Key products and services
  • Demographic
  • Unique selling points
  • Competitors
You also need to research the role, matching your skills and experience with the job description.

What you need to show:

  • Increased profitability
  • Problems solved
  • Built/re-built relationships
  • Identified opportunities
  • Generated business
If you fall short of criteria outlined in the interview literature, close the gap by identifying transferable or complementary skills you do have.
Find your next interview by browsing Michael Page's current jobs