About Virgin Holidays
Virgin Holidays is an innovative and expanding holiday company based in Crawley, West Sussex and forms part of the entrepreneurial Virgin Group of companies.
Our product ranges from short city breaks in New York, to fully tailor made tours to far flung places like South Africa and China. We are the largest scheduled tour operator to the USA and the Caribbean and our Worldwide programme is growing at a very fast rate as we expand into new destinations such as Dubai and Mauritius. We also have a number of specialist products such as Snow and Weddings, and we’re responding to trends in the travel industry with a successful web based accommodation only product.
The busy marketing team upholds and communicates the brand values of Virgin Holidays whilst ensuring activity is customer focused and commercially sound. Virgin Holidays uses a range of media for acquisition, including TV, outdoor, radio, and a heavy focus online, combined with a comprehensive direct marketing programme to convert prospects and retain customers. The marketing team also works very closely with a large number of industry partners on co-operative marketing opportunities. These range from large hotel groups like Sandals, to tourist boards and airlines, to attractions such as Walt Disney World Resort, Florida.
