Ethics and Values
Since its foundation in 1975, Pernod Ricard continues to promote the set of values which traditionally have characterised the Group: conviviality and simplicity, entrepreneurship, integrity and commitment.
These values are founded on its greatest asset, the men and women who, in the respect of cultural diversity, continue to build its success and create added value for its worldwide activities.
It is with the aim of safeguarding this asset that Pernod Ricard encourages the public and its employees alike to drink responsibly, promoting conviviality and discouraging abuse and inappropriate consumption. The Group therefore participates in various responsible drinking initiatives in a number of different countries, endorses public health policies, supports research and development endeavours, and contributes to the development of local and international codes of ethical practice.
The commitment of the Group is also seen in its policy to promote respect for the environment and its sustainable activities: by reducing the impact on the environment of its industrial sites, by encouraging energy savings, and by recycling and protecting water resources.
- Conviviality and straightforwardness
Pernod Ricard encourages a willingness to reach out to others,openness,sharing and friendship. This holds true both for internal relations and for relations with clients and the public. - Entrepreneurship
Pernod Ricard strongly supports decentralised decision-making, as the only way to encourage an entrepreneurial spirit at all levels. It encourages employees to take initiatives. Moreover, employees have a direct interest in the financial performance of the Group. - Integrity
All employees are encouraged and trained to work in a way that respects ethics and transparency. Shareholders, clients and consumers can all have confidence in the reliability of Pernod Ricard information, in the excellence of Pernod Ricard's products and in the company's commitment to the local community. - Commitment
Employees are proud of Pernod Ricard's products, and committed to respecting and developing the Group's brands. The Group is committed to respecting its employees and their cultures.
