The Great Lengths Brand
Our achievements
Great Lengths 100% human hair extensions has established itself on the worldwide market with a host of top A-list celebrity clients and leading hairdressers in over 60 countries.
Since it’s launch in 1991, Great Lengths has continued to pioneer the concept of hair extensions. Our ethical sourcing and patented processing of human hair extensions plus research to create the most advanced bonding formulas are second to none.
This coupled with our application technologies, outstanding aftercare product range and our commitment to deliver professional training and education has meant that Great Lengths has remained at the forefront of world hairdressing
The Great Lengths Mission
We will build a unique premium brand within the hair industry, striving to pass our competitors in terms of ethicality, brand superiority & creativity.
The Great Lengths Vision
To be the market leading premium hair extension company within the UK & Ireland.
Values
Our three fundamental values - ethicality, brand superiority and creativity – they are part of everything we do.
Brand Values
Brand Superiority
Our brand will be un-surpassed in terms of quality, service, education, innovation and commercial performance
We will be recognised by salons and consumers alike for our un-rivaled proposition
A passion will resonate within our organisation to deliver this status
In our actions we will focus our resources to develop the capability to deliver our strategies and eliminate organizational barriers.
Creativity
Operating in a market inspired by beauty and glamour Great Lengths will work creatively with the elite in the industry to inspire and educate stylists into the commercial possibilities of the Great Lengths system.
Creative in our recognition of success for salons and the Great Lengths team
Ethicality
To be the market leader in our sourcing and manufacturing operation, ensuring full traceability in the origins of our hair
Our sales & marketing strategies will excite our customers in this fun industry who will inturn want to be part of our brand
