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Ethical Policy

At Butcher's Pet Care we believe that as a manufacturing company and brand owner we have a responsibility to produce our products both to the highest quality standards achievable and to do so ethically. Therefore, in conjunction with both our suppliers and customers we have developed our ethical policy, which aims to reflect owner's concerns and requirements regarding the food they give their pets.

At Butcher's Pet Care we make it a priority to listen to our customers and to ensure that we continue to produce pet food that is based on quality and palatability whilst providing all the essential nutrients your pet needs. The key elements of our policy are broken down into four areas: Taste Assessment; Raw Materials; Packaging and Finished Products.


Taste Assessment

At Butcher's pet Care we believe that product palatability is key to a successful food. Our aim is to produce premium food that not only tastes great but also provides your pet with all the essential nutrients required for a fit, healthy and happy animal.

At Butcher's Pet Care all our palatability tests (to gauge the pets acceptance of the product) are carried out in the pets natural home setting. Butcher's Pet Care Ltd will not develop any product using either captive animals or invasive testing techniques.

This enables the pet to trial the food in a non-stressful, everyday environment. All our tests are guaranteed to be non-invasive and no pet is ever put at risk as all products are scientifically analysed to ascertain nutritional content before palatability trials commence. Feedback given by the owners on how interested the pets were about the food and how much they ate is used to develop the final recipe.

Butcher's Pet Care conduct extensive quality checks on-line in the production of the product to ensure only the very best of our products reach supermarket shelves.


Raw Materials

At Butcher's we believe that what we exclude form our products is just as important as what we include. We also believe that all food should be as natural as possible, all our products are made with natural ingredients. Butcher's Pet Care also sources all raw materials via the freshest route available, ensuring best quality.

In order to further protect the environment Butcher's Pet Care guarantee that all seafood's are caught using dolphin friendly techniques and all materials are derived from sustainable sources and are readily replenished.


Packaging

Our customers are keen to see the policy include statements about the importance of recycling and our commitment to the 'green' sector. As a result Butcher's Pet Care can confirm that:

• The company recycles used packaging materials such as cardboard and plastic film
• Paper and card packaging on finished products is made from recycled materials where possible
• All cans used in production are made from recyclable steel.


Finished Products

All customers want to be reassured that the food they give their pets has been developed with quality in mind and that quality systems have been introduced at every stage of the process. Butcher's Pet Care puts quality first every time.

• Quality systems have been put in place at every stage of production
• Butcher's Pet Care has a quality statement, which is available to all customers.

Butcher's Pet Care provides all suppliers with a copy of out ethical statement and encourage all suppliers to operate similar policies.

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