Mission Statement
At the heart of our success is our mission statement, which underpins our business and helps us to grow profitably – it provides the ethos of the organisation across all of our brands and a standard by which every employee strives to operate.
“Provide at our holiday resorts services and products which enable the maximum number of families happily to enjoy a holiday or holiday home ownership, in a safe, secure and appealing environment”
“Identify and develop new services, facilities and locations to maintain and improve the attraction of our holiday resorts”
“Lead its employees towards excellence, recognise achievement and provide opportunity to develop their careers”
“Maintain the integrity of the Company and its brands”
Thus:
Growing the profit of the Company year by year to benefit:
- The customers with an experience they value.
- The environment using only those resources appropriate to our task.
- The employees with a fulfilling job.
- The shareholders and bankers with a sustainable and secure return, commensurate with the risk on their investment.
