Do the research
Researching a company enables you to talk compellingly about their business and how you can impact upon it.
Places to look:
- The company website
- News websites
- Online forums
- Corporate literature
- The Companies Registration Office
- Professional bodies associated with the job
What you need to know:
- Company culture
- Key products and services
- Demographic
- Unique selling points
- Competitors
You also need to research the role, matching your skills and experience with the job description.
What you need to show:
- Increased profitability
- Problems solved
- Built/re-built relationships
- Identified opportunities
- Generated business
If you fall short of criteria outlined in the interview literature, close the gap by identifying transferable or complementary skills you do have.
