Role details

Assistant Product Manager

Malmesbury   •  Permanent

Bullet points

  • New product development
  • Propositions

About Our Client

Dyson is a British technology company.

Job Description

About the role

You'll support the category product manager to shape the strategy for products beyond the 1-2 year horizon, playing a pivotal role in driving commercial input into product development. You will be Dyson's eyes and ears on a range of categories, keeping a close watch on how they develop, the products within, the technology, advertising and sales approaches. You'll uncover how new products work from an engineering perspective and become an authority on the data associated with products too, updating and analysing anything from testing stats to key market trends or sales figures. Ultimately, your assessments (including comparisons with our own products) will fuel future innovation and underpin our marketing propositions.

Your key responsibilities include:

  • Inform product strategy by developing in depth knowledge of products, technologies, claims, marketing activity and commercial approaches.
  • Identification of key market trends through detailed analysis of market data. Work with the insights to identify causal links in sales activities, significant market trends and identify innovations emerging on to the market
  • Ensure a good understanding of the consumer and retailers in major markets and what drives purchasing decisions for them in the category
  • Work with the Claims and Competitor teams to identify key competitors, maintain matrices and develop a strategy for standards/test methods that will maximise claims for our products
  • Drive through the testing requirements for new claim substantiations for Dyson products
  • Provide commercial and market input to NPI teams to help focus research on the right technologies for future products
  • Ensure that product marketing specifications are agreed at a senior level and documented
  • Plan price and range strategy for new products to ensure maximum profitability
  • Build business case scenarios to determine potential for new product launches

The Successful Applicant

About you as Assistant Product Manager

You'll be degree qualified, ideally in a numerate or engineering discipline and have some exposure to the wider world of business. You'll need to have strong data analysis skills coupled with a proven attention to detail, the ability to identify key trends in market data and ideally a keen interest and understanding of consumer market product trends, and how products are marketed and sold. You'll need a certain amount of confidence, character and commercial awareness - you're someone who can work independently, proactively solve problems and deal comfortably with people at all levels of a challenging and dynamic business.

What's on Offer

A competitive salary & benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Johanna Ormsby on +44 117 906 5500 quoting job reference 13482162
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