Role details

Campaign Manager - Global B2B Business

Richmond upon Thames   •   £40,000 - £55,000   •  Permanent

Bullet points

  • A fantastic Campaign Manager role for a Global B2B Business
  • You must have experience and want a career in B2B email automation

About Our Client

Campaign Manager - Global B2B Business

My client is the world's leading events organiser. Today my client's events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 40 fully staffed offices. My client serves 43 industry sectors with trade and consumer events. It is part of a larger organisation that is a world-leading provider of information solutions for professional customers across industries.

Job Description

Campaign Manager - Global B2B Business

Key Deliverables

  • Work cross-functionally with specific show marketing teams to understand then develop, design and execute their campaigns using marketing automation tools and logic (triggers, dynamic content, etc.) and supporting tools such as Visio.
  • Continually monitor, analyse, and edit campaigns to maximize campaign effectiveness, and prospect engagement.
  • Ensure that there is always someone briefed and available to amend/stop campaigns accordingly as require.
  • Create data segments, proof segments created by the Database Execs and generate customer lists to effectively target promotions.
  • Allocate segments, emails and other collateral to the relevant part of each campaign.
  • Ensure campaign headers and campaigns are set up according to requirements within SFDC (both sales and marketing) and ensure they are populated in the Eloqua campaign where relevant.
  • Perform A/B tests on all elements of our marketing mix.
  • Prepare and lead campaign development and review meetings with the show teams

The Successful Applicant

Campaign Manager - Global B2B Business

Essential Experience

  • Strong problem solving skills and knowledge of the customer and an understanding of/interest in technology
  • Experience of Eloqua
  • A strong understanding of the role of data segmentation and planning within Direct and Digital Marketing campaigns

Desired requirements

  • A friendly attitude and team player
  • Candidate must thrive in a fast paced, iterative, deadline driven environment
  • Passion to develop projects and understanding of the marketing automation discipline
  • Attention to detail and ability to be self-directed
  • Experience using Salesforce will also be an advantage

What's on Offer

Salary is between £45,000 - £55,000 per annum + package

Apply for this job

Click the Apply or LinkedIn button below or contact Oliver Rastall on +44 193 226 4068 quoting job reference 13766344
As you are using an Apple iOS device we are unable to offer you the CV upload function. Please apply with your Linkedin profile below or contact Oliver Rastall on +44 193 226 4068 quoting job reference 13766344