Role details

CRM / Email Marketing Manager

Birmingham   •   £35,000 - £40,000   •  Permanent

Bullet points

  • A popular West Midlands based Leisure business are looking to grow their team
  • A CRM / Email Marketing Manager to join the Customer Marketing team

About Our Client

Michael Page are recruiting on behalf of a large, well known leisure business based in Birmingham. They are a household name and operate nationally.

Job Description

The CRM / Email Marketing Manager role will have key responsibilities to support the effective delivery of reporting, optimisation and campaign planning to build the company brand.

Day to day responsibilities will include:

- Working with the CRM & Loyalty Manager and wider Customer Marketing team to develop the strategy towards CRM - whilst working alongside other key stakeholders.

- Leading and supporting the development of an integrated data strategy, understanding customer touchpoint and supporting the design of future customer campaigns

- Working with internal stakeholders to improve the company's data infrastructure, process and promotional activity

- Supporting the brands to source the best external data provision based on requirements

- Being responsibility for all aspects of data management

The Successful Applicant

In order to be considered for the CRM / Email Marketing Manager role, you must meet the following requirements:

- Have experience in managing campaigns, campaign selections and segmentation's

- Have a solid understanding of digital marketing skills

- Experience of automation and personalisation tool implementation

- Strong understanding of data segmentation targeting and analytics

- Strong commercial understanding

- Experience in CRM and reporting software

- Strong communication skills and the ability to build relationships

What's on Offer

This CRM / Email Marketing Manager role is offering an experienced candidate the opportunity to join a fantastic recognised business with multiple brands based in the centre of Birmingham.

The role is also offering flexibility on working environments and a desirable salary.

Apply for this job

Click the Apply or LinkedIn button below or contact Manisha Sandhu on +44 121 230 9395 quoting job reference 13759468
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