Role details

Customer Insight Manager

Crewe   •   £35,000 - £40,000   •  Permanent

Bullet points

  • Customer Insight Manager
  • Financial Services business based in Crewe

About Our Client

A well-established financial services business based in Crewe.

Job Description

The Customer Insight Manager will be responsible for creating and maintaining a new market, customer and competitor insight function within the business.

Key Responsibilities:

  • Defining, developing and maintaining segmentation models for direct to consumer and corporate markets in support of creating a more targeted approach.
  • Cleanse the current database and manipulate data to provide actionable insights for the Marketing an wider business
  • Lead customer insights using data and evidence based measures to provide a holistic view of customer needs.
  • Develop segmentation modelling, data profiling and trend analysis to identify customer needs and business opportunities
  • Utilise findings to provide actionable insights to continually improve products and services
  • Develop and deliver strategies to maximise ROI and LTV
  • Produce MI dashboards across sales and marketing to demonstrate ROI
  • Provide regular customer insight reporting to the business
  • Identify customer trends to drive acquisition and retention rates
  • Provide deep dive insight reports on competitors

The Successful Applicant

The Customer Insight Manager will have:

  • relevant experience in a similar customer insight / data analysis role
  • Excellent analytical skills
  • Data modelling and profiling experience is essential, financial services experience would be advantageous but not essential industry
  • Experience of using data from CRM systems, knowledge of MS Dynamics is advantageous
  • Knowledge of data manipulation software such as SPSS, SAS, SQL
  • Excellent communication skills, with the ability to communicate actionable insights and provide recommendations to the wider business across all stakeholder levels
  • Commercially astute individual
  • A strategic as well as hands on approach to driving strategy and implementation

What's on Offer

Salary up to £40,000 plus benefits depending on the level of experience

Apply for this job

Click the Apply or LinkedIn button below or contact Spyroulla Mousikou on +44 161 829 0474 quoting job reference 13759601
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