Role details

Digital Acquisition Manager

Guildford   •   £35,000 - £40,000   •  Permanent

Bullet points

  • Working for a large Not for Profit organisation
  • Must have strong Acquisition knowledge and Agency management experience

About Our Client

My client is a large Not for Profit and Charities organisation based in Guildford.

Job Description

The Digital Acquisition Manager will be required to

  • Act as an integral part of the Marketing and Communication planning process to understand the commercial and brand requirements of each campaign and propose bought media opportunities to best deliver on those needs.
  • Work with our chosen digital media agency to develop media plans against the budget assigned for each campaign, revolving around key word analysis, search demand and landing page opportunities.
  • Responsible for the day-to-day management of the digital media agencies and working with them to optimise live campaigns through regular analysis.
  • Support the ongoing supplier review of the digital media agency through periodic appraisals and feeds into new agency selection when appropriate with other Marketing and Communications colleagues.

The Successful Applicant

The ideal Digital Acquisition Manager

  • Significant experience of managing digital media agencies to develop successful media plans and oversee day-to-day bought media activities.
  • Strong knowledge of bought media channels including PPC, paid social, content marketing, programmatic display, etc.
  • Experience of Google Tag Manager and Google Analytics (or similar platforms) to optimally set up a data analytics framework.
  • Highly numerate with an ability and passion for generating dashboards and doing ad hoc data analysis to measure the success of campaign activities and drive insight into decision making.

What's on Offer

A salary of £35,000 - £40,000 DOE plus benefits. Total package circa £45,000

Apply for this job

Click the Apply or LinkedIn button below or contact Darren Schiele on +44 1932 264154 quoting job reference 13764215
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