Role details

Digital Campaign Manager

Cardiff   •   £24,000 - £34,000   •  Permanent

Bullet points

  • Manage and implement all digital promotional campaigns
  • PP/SEO/Affiliate

About Our Client

Our client is a well established, and highly regarded financial services organization.

Job Description

The Digital Campaign Manager shall be responsible for:

  1. To manage and implement all digital promotional campaigns to achieve targets: * Develop media and creative briefs as required; * Lead and manage new initiatives to drive channel growth and value. * Work with external agencies to prepare, deliver and optimise digital plans & campaign schedules on time and within budget; * Make use of web analytics, ad serving tools and agency MI, to deliver accurate and informative campaign reports.
  2. To be responsible for managing and developing the affiliate channel; * Co-ordinate and manage all affiliate validation processes to ensure continued compliance; * Via effective management of affiliate tracking identify business risks such as fraudulent activity and improve profitability. * Create; test and audit affiliate content to ensure best practice. * Implement and deliver effective MI.
  3. To be responsible for managing and developing PPC, SEO and Programmatic channels by; * Ongoing development of programmatic creative utilising data and consumer insight. * Work closely with the Digital team to deliver initiatives that grow natural search sales and to reduce reliance on Paid activity.
  4. To provide Digital Marketing support to the direct team as required including: * Integration of proposition, messaging and media. * Development and monitoring of social media content and online PR. * Management and reporting of budget.

The Successful Applicant

The chosen candidate shall offer proven success in a similar role, although ideally within financial services - our client is open to a variety of backgrounds.

What's on Offer

On offer is a competitive salary and bonus package.

Apply for this job

Click the Apply or LinkedIn button below or contact Edward Micklem on +44 117 9275914 quoting job reference 13474840
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