Role details

Digital Marketing Executive

Ashford   •   £24,000 - £26,000   •  Temporary

Bullet points

  • Temporary contract position in Digital Marketing team based in Ashford, Kent
  • Large Fashion Retail Organisation

About Our Client

Our client is a multi-national retail organisation based in Ashford, Kent. With retail outlets across the country, they have grown to be one of the major players in their field.

Job Description

As the Digital Marketing Executive, your key responsibilities will include:

  • Working with the Marketing Manager and HO Digital Team, plan out all digital activity relating to the marketing plan for the centre. This will include both multi-channel and digital only activity.
  • Ensure the centre websites and social media channels adhere to the Digital Style Guide and engagement guidelines and are updated in accordance with the seasonal marketing and trading calendars.
  • Ensure the respective website is up to date with brand offers, centre news, and all campaign specific content in accordance with both the monthly content plan and any ad hoc content deliverables.
  • Brief all digital activity to the HO Digital Team in line with the current briefing process. This includes overarching campaign briefs and creative briefs for all assets required for website, email, social media and digital advertising channels.
  • Ensure website content is optimised for search engines in accordance with best-practice guidelines.
  • Support the centre Marketing Manager on the implementation of the annual marketing plan, including PR and blogger initiative and social media response handling in accordance with communications and social media guidelines.
  • Work in conjunction with the Marketing Manager to liaise with customer service teams to ensure effective communication and implementation of relevant marketing activities specifically the planning and delivery of in-centre data capture activities.
  • Collate research conducted by the Head Office marketing team and local agencies so that the Marketing Manager has digital marketing intelligence in order to facilitate data driven decision-making for future activity.
  • Offline responsibilities include assisting the Marketing Manager in coordinating events and promotions in line with regional objectives, ensuring a balanced calendar of activities.
  • Collate and process marketing financial administration to assist the Marketing Manager in monitoring and reporting on marketing budgets to ensure that expenditure meets targets and relevant parties are kept informed of performance.

The Successful Applicant

To be successful in this process, all applicant MUST be immediately available. Additionally, they must possess the following skills and competencies:

  • Educated to Degree standard or equivalent.
  • Minimum 3 years of relevant work experience in a digital marketing discipline with a strong focus on brand marketing.
  • Detailed, hands-on understanding and proficiency with website Content Management Systems, search and email marketing, web traffic reporting, Facebook and other social media networks highly desirable.
  • Analytical skills; comfortable distilling campaign data into actionable insights and optimisation opportunities.
  • Knowledge of retail marketing and an interest in the fashion industry.
  • Experience in a customer handling environment.
  • Proven track history in executing digital marketing projects.
  • IT skills: Advanced level Microsoft Word, PowerPoint.
  • IT skills: Intermediate level Microsoft Excel, Outlook.

What's on Offer

We are initially offering a 6 month contract.

Apply for this job

Click the Apply or LinkedIn button below or contact Darryl Corley on +44 20 7269 2557 quoting job reference 13761986
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