Role details

Digital Marketing Manager

London   •   £45,000 - £50,000   •  Permanent

Bullet points

  • Global media company
  • Digital Marketing Manager

About Our Client

Global media business, at the forefront of digital media.

Job Description

  • Develop and implement online B2C sales strategies and plans to drive digital traffic and sales and manage within cost budget in the UK and Ireland.

  • Develop efficient methods of testing propositions, channels and audience targeting techniques to deliver the optimal level of customer sales.

  • Be informed by hard data, modifying plans and strategies in response to sales performance data analysis. Be the main source of knowledge on what drives traffic that sells

  • Lead the development of affiliate marketing program, taking a pro-active approach to building strategic business partnerships with 3rd parties and developing innovative affiliate propositions. Undertake real-time reviews of the impact of affiliate marketing campaigns on sales performance, and adjust incentive structures accordingly to deliver the maximum ROI.

  • Take ownership of Discovery strategy (Display, PPC and Social) from a sales perspective. Develop plans to optimise the discovery strategy

  • Effectively manage the media agency and other third party agencies/relationships to drive optimal performance and cost effectiveness. Ensure strategies & plans are defined, targets are in place & activity is regularly reviewed.

  • Develop business cases for all significant activity, taking input from Finance and the Sales Planning and Execution Manager where required, and take ownership of activity P&Ls.

  • Deliver a world class customer experience for subscription prospects, educating, informing and converting them to the right subscription products at the optimum price. Continually improve the core metrics of consideration and conversion including all checkout and funnel metrics.

  • Work in collaboration with the Acquisition team to optimise online customer journeys across web, tablet and mobile platforms to drive acquisition and increase rates of conversion from casual to committed products, to ultimately deliver the maximum life time value customers.

  • Develop efficient multi-variant testing plans in order to maximise conversion across all campaigns and propositions, overseeing technical and creative development of multi-variant activities by the Technology and Marketing Communications teams.

  • Integrate customer segmentation into the online experience, targeting offers and creative differently depending on customer attributes

  • Take a pro-active "test and learn" approach to multi-variant testing, modifying plans and strategies in response to sales performance data analysis.

  • Provide constant feedback to the Sales, Marketing, Technology, Customer Experience teams on performance of propositions and campaigns, using Insight and analysis to constantly optimise activities.

  • Build a network of knowledge in best practice for digital conversion optimisation across global leaders in sales funnel management.

  • Improve performance of the function / department through the analysis of existing business processes, identifying innovative alternatives and recommendations for more effective or efficient 'ways of working' / product / service

  • Drive the efficient delivery of organisational change projects in support of strategic agenda within a culture of empowerment through personal leadership

The Successful Applicant

Useful knowledge, skills and experience

  • Experience of online sales
  • Demonstrable target driven approach to sales and ability to work under pressure
  • Excellent verbal and written communication skills
  • Experience of managing/ optimising online customer journeys
  • Thorough understanding of tools and techniques used in online communications, SEO and affiliate marketing
  • Thorough understanding of Marketing strategy and how Sales & Circulation can support this strategy
  • Deep understanding of shoppers and the newspaper industry
  • Comparative understanding of all online marketing channels
  • Expertise in performance monitoring / tracking and budget management

Good at working as part of cross functional team

What's on Offer

£45,000 - £50,000 plus 10% Bonus

Apply for this job

Click the Apply or LinkedIn button below or contact Yasha Mirsamadi on +44 2072 69 2599 quoting job reference 13709574
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