Role details

Digital Marketing Manager

Lichfield   •   £35,000 - £42,000   •  Permanent

Bullet points

  • Search and Acquisition
  • Lichfield based digital role

About Our Client

My client is a well established consumer business that works will a large number of leading brands.

They are recruiting for an experienced Digital Marketing Manager, with proven relevant marketing experience (client side preferable). Excellent communication and leadership skills with a solid understanding of managing a small and busy team. Analytical and results driven.

Job Description

The Digital marketing Manager will be responsible for:

  • Strategic planning: You will be required to develop and set the strategy for your area, working with key stakeholders around the business to deliver on aggressive business targets and KPIs.
  • Budget responsibilities along with responsibility for setting and evaluating campaign KPIs and analysis.
  • Develop campaign ideas, plans and activity in order to hit key business objectives, campaigns should be integrated across the following channels
  • Develop a clear understanding of each market we are trying to reach and influence for a campaign and adapting the approach to campaigns based on this understanding
  • Develop ideas that embrace the ever changing capabilities of digital marketing technology to maximise the impact of campaigns
  • Continually reviewing the success of activities and applying learnings across the board
  • Ongoing measuring and reporting the success of campaigns and activity against pre agreed KPI's, and using these learnings to make recommendations for future campaigns and activity

The Successful Applicant

The ideal candidate for this role, which will report directly into the Head of Marketing will possess the following skills/expertise:

  • Proven digital marketing manager experience.
  • Experience of managing budgets and KPI focused
  • Ability to demonstrate experience across - Digital (PPC, SEO, display, re-marketing, social, mobile), Email (creative and copy writing skills), briefing and leading the creative execution of campaigns
  • Proven leadership skills
  • Team player with excellent communication skills.

What's on Offer

Highly competitive package.

Apply for this job

Click the Apply or LinkedIn button below or contact Andrew Carr on +44 121 230 9360 quoting job reference 13750034
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