Role details

Digital Marketing Specialist

Leicestershire   •   £35,000 - £40,000   •  Permanent

Bullet points

  • Digital Marketing Specialist
  • Leading the organisations digital marketing campaigns & strategy

About Our Client

A trustee focused financial services company offering complex retirement solutions delivered through intermediary partners. Established for over 30 years dealing with high net worth pension clients.

Committed to professional excellence across all of their people.

Job Description

    • Supporting the delivery of all digital marketing campaigns to support new business revenue and client acquisition.
    • Growing our online brand presence across relevant digital channels.
    • Owning the management and continuous optimisation of all websites and associated content management systems.
    • Monitoring, analysing and reporting on all digital analytics across our digital channels and make recommendations for improvement.
    • Working with onngoing development of our digital propositions and online service offering.
    • Collaborating and managing agencies and other vendor partners to deliver best value and commercially successful digital campaign.
    • Evaluating emerging technologies, and providing thought leadership and perspective for adoption where appropriate.

The Successful Applicant

  • Proven working experience in digital campaigns, web development, SEO/SEM, email, social media and display advertising campaigns, needs to be comfortable opperating a CMS
  • A highly creative nature with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Experience in developing digital customer journeys with a track record of delivering digital campaigns.
  • Demonstrable experience in using web analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends) and other web analytics tools including social media monitoring (e.g. Hootsuite).
  • Experience of managing a website using a content management system (preferably WordPress and Umbraco).
  • Strong analytical skills and data-driven thinking.

Up-to-date awareness with the latest trends and best practices in online marketing and measurement

What's on Offer

Highly competitive salary & benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Lily Carter on +44 121 230 9360 quoting job reference 13719431
As you are using an Apple iOS device we are unable to offer you the CV upload function. Please apply with your Linkedin profile below or contact Lily Carter on +44 121 230 9360 quoting job reference 13719431