Role details

Direct Marketing Executive

London   •   £25,000 - £27,000   •  Permanent

Bullet points

  • Direct Marketing Executive for Major Media Publishing company!
  • Must have Direct Marketing & CRM experience

About Our Client

My client is a Massive Media Publishing company based in London who specialise in publishing world affairs.

They're looking for a Direct Marketing Executive with CRM experience ... Is this role for you?

Job Description

The successful Direct Marketing Executive will have the following responsibilities and be happy to work in London :-

  • Develop, test and organise annual plans for renewals and retention to grow renewal and engagement rates
  • Organise and plan day-to-day strategies to increase auto renewal payments
  • Monitor and report of results against plan
  • Manage the retention marketing activities
  • Manage supplier; fulfillment bureau, online bureau, telemarketing agencies, creative agencies, mailing house etc
  • Work closely with the Customer Experience team to optimise customer processes and operations
  • Work with our telemarketing agency to improve reporting and efficiencies
  • Up-sell and cross sell promotions across a portfolio of titles

The Successful Applicant

The ideal candidate will have the following skills and attributes :-

  • Marketing or publishing experience
  • Experience of developing marketing plans/budgets in line with strategic objectives
  • Knowledge of direct marketing techniques
  • Previous experience of managing large marketing budgets
  • Experience of retention and renewal marketing techniques
  • Experience of circulation modeling
  • Experience of managing and implementing print, online and telemarketing campaigns
  • Experience of forecasting results
  • Experience of monitoring and reporting results against budget
  • Direct marketing experience within subscriptions & CRM
  • Computer knowledge : Microsoft Office, Excel

What's on Offer

£25,000 - £27,000 + Benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Kenzie Draper on +44 207 269 2532 quoting job reference 13481144
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