Role details

Direct Marketing Manager

Leicestershire   •  Temporary

Bullet points

  • Leicestershire based - 12 month FTC
  • Competitive salary

About Our Client


Job Description

To manage the strategy, plan and implementation of all Direct, Trade, Loyalty and Data-Driven marketing within the business.

To ensure continuous improvement of these channels' contributions towards strategic business initiatives through development and refinement of CRM, loyalty and customer data analysis/cleansing activities.

To develop an understanding of our customers through market research, customer profiling/segmentation and CRM reporting management, using these findings to influence our direct and wider communications, ultimately increasing our customers' loyalty and spend.

The Successful Applicant

  • Extensive knowledge of direct marketing techniques and strategy (mail, email, SMS, door drop);
  • In depth knowledge of CRM systems and CRM strategy;
  • Experience in selecting, managing and briefing creative agencies;
  • Experience of working with data cleansing and analysis agencies;
  • Skills in direct marketing analysis/campaign statistics calculations;
  • Knowledge of customer segmentation and profiling techniques;
  • Extensive knowledge of loyalty schemes and customer loyalty strategies;
  • Experience of managing large budgets;
  • Line management and project management experience;
  • Microsoft Excel analysis capabilities;
  • 5+ years Marketing experience;
  • Attention to detail for marketing copy, terms and conditions etc.

What's on Offer

12 month FTC

Start ASAP (would wait for a 4 week notice period)

Excellent opportunity to work for a fantastic company with an strong reputation

Competitive salary

Apply for this job

Click the Apply or LinkedIn button below or contact Charley Ford on +44 121 230 9395 quoting job reference 13746547
As you are using an Apple iOS device we are unable to offer you the CV upload function. Please apply with your Linkedin profile below or contact Charley Ford on +44 121 230 9395 quoting job reference 13746547