Role details

Email Automation Manager

London   •   £30,000 - £32,000   •  Permanent

Bullet points

  • Marketing Automation
  • Email/ CRM - working on a portfolio of brands

About Our Client

Events company with a global portfolio.

Job Description

Key responsibilities

  • To assist with creation and execute delivery of automated email marketing campaigns for a selection of events, working alongside Email Developers. This role requires adaptability, and to be a one-man-band and work across all aspects of execution and planning, including data, email send, form building and web page creation, ensuring the full campaign is aligned and seamless, and creates a consistent and engaging customer journey.
  • To own the plan for campaign activity for your allocated event targets, proactively identifying opportunities where automation can improve engagement and conversion and implementing changes to capture these opportunities.
  • To ensure that all campaigns are sent to the maximum relevant audience for that event and the funnel requirements, through comprehensive data universe selection and segmentation.
  • To identify innovative ways to segment event audiences and challenge assumptions on best approach, working with Data Strategy team where appropriate.
  • To uphold standards in campaign quality.
  • To be a natural problem solver, and be able to develop solutions using the tools and options available.
  • To test and proactively suggest ways in which we can optimise performance.
  • To obsess about analytics so you understand the results of your all your activity, including testing, and are continually applying learnings to improve effectiveness of future campaigns.
  • To champion automation across the business and help drive adoption and influence descisions.

The Successful Applicant

  • Delivery of campaigns to schedule
  • Campaign engagement and conversion: open rates, click through rates, visitor and lead generation and conversion
  • Building innovative campaigns
  • Velocity of conversion (e.g. prospect engagement to sale)

Relevant Experience

  • Experience of delivering email campaigns , ideally automation programmes
  • Experience of creating data selections and segmenting audiences Role Title
  • Experience of working to tight deadlines
  • Experience of working with others in a matrix team structure to deliver best results
  • Understanding of / ability to learn HTML would be an asset
  • Experience using Eloqua, Exact Target Automation or Marketo (ideally Marketo)
  • Salesforce experience is an added plus

Key competencies required

  • A pro-active and enthusiastic approach
  • Highly data-driven and analytical
  • Diligent, well-structured and well organised
  • Customer-oriented, taking pride in exceeding customer expectations
  • Ability to plan own workload and prioritise competing demands for time
  • Ability to interact well with people from across the business and build strong relationships
  • Able to work in a matrix organisation
  • Adaptable and flexible

What's on Offer

£30,000 - £32,000

Apply for this job

Click the Apply or LinkedIn button below or contact Yasha Mirsamadi on +44 2072 69 2599 quoting job reference 13741558
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