Role details

Email/CRM marketing manager

London   •  Permanent

Bullet points

  • Email marketing/ CRM manager
  • Global media business

About Our Client

A genuine leader within there feild of media publishing they are leading the way in change in the way we consume media.

Job Description

Key Job Responsibilities

  • Centrally managing the eCRM programme for Editorial, including, creating, developing, reporting on and managing the day to day delivery of email marketing campaigns across a number of sectors. Predominantly focused on email, but also working on mobile, app and online.
  • Focus on driving return-on-investment, increasing engagement and reducing churn.
  • Working alongside the Editor for each team to execute content plans.
  • Develop and implement a clear strategy for growing the database and segmenting the audience using behavioural traits and the customer engagement index
  • Develop and implement a strategy to re-energise the database using customer behaviour, modelling and the customer engagement index.
  • Develop a robust testing strategy for retention, cross sell and upsell.
  • Seek out and drive new initiatives, creating an industry-leading programme.
  • Work with the Design team to create on-brand, mobile responsive email templates, utilising best practice techniques.
  • Work with the wider Data team to query the single customer view to generate insight and highlight opportunities
  • Provide in-depth reporting on a regular basis to all key stakeholders.

The Successful Applicant

Specific Requirements/Skills

  • Accomplished eCRM manager with significant experience
  • Strong proven track record in managing simultaneous email marketing campaigns for sizeable online businesses and driving campaign success through data.
  • A passion for driving insight through data, good analytical skills and always looking for improvement.
  • Operational reporting & analysis experience.
  • Good knowledge of HTML.
  • Experience of working with multiple ESP platforms.
  • Experience working with a large consumer database.
  • Experience of customer profiling and segmentation
  • Experience of working in a fast-paced, high volume environment.
  • Knowledge of managing and domain and IP reputations.
  • Good eye for detail.

knowledge and experience of the publishing industry is an advantage

What's on Offer


Apply for this job

Click the Apply or LinkedIn button below or contact Yasha Mirsamadi on +44 2072 69 2599 quoting job reference 13459407
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