Role details

Global Insights Manager - FTSE 100 Blue Chip

Weybridge   •   £400 - £420 per day (£103,992 - £109,192)   •  Temporary

Bullet points

  • Global Insights Manager - required for innovation, concept appraisal
  • full mix insights

About Our Client

Global Blue Chip with over £1m of investment behind the brand

Job Description

This role is essential in ensuring insights are leveraged within brand decision making and planning. It requires an ability to proactively identify opportunity, confidence in challenging current thinking and recommending appropriate actions from the brand marketing teams.

This will require the role holder to be highly influential, demonstrating clear leadership skills and confident in making recommendations based on commercial judgment as well as research findings.

* Develop a global formulation and claims strategy taking into account speed to market, regulatory constraints/opportunities and competitor context
* Evaluate technical and commercial hurdles in entering a category in markets of interest
* Provide recommendations on optimum use of brand marketing spend
* Give clear direction on the role and ROI of media channels and communication strategies in developing brand equity
* Ownership of tracking business health and benchmarking measures across all brands
* Deliver maximum value from the brand MR budget in terms of content, service, quality and innovation
* Lead the delivery of the insight plan and market research/data programme which generates depth of understanding and actionable findings for the brands thus providing competitive advantage for
* Communicate insights and understanding in a way that ensures the information will be understood, absorbed and applied to commercial opportunities by the Marketing and Research & Development teams Provide independent, honest and objective insight support, challenge and consultancy for the Marketing teams, Marketing Managers and Marketing Director as required

The Successful Applicant

  • 7+ years Experience of a mix of client side and service side experience at senior levels using both quantitative and qualitative
  • Direct experience OTC is preferred

What's on Offer

Initially 6 month contract to start ASAP June 2016
£ltd co day rate circa £420

Apply for this job

Click the Apply or LinkedIn button below or contact Laura Knight on +44 1932 264 000 quoting job reference 13731794
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