Role details

Global Insights & Research Manager

Leicestershire   •   £80,000 - £100,000   •  Temporary

Bullet points

  • Provide relevant consumer, shopper & market insights
  • Carry out cross team research and manage the global CMI budget

About Our Client

Global FMCG brand in in the East Midlands

Job Description

  • Responsible for the knowledge bank ensuring key insights are captured in a timely manner and are kept engaging thus reducing the need for new research.

  • Provide insight-led tangible growth opportunities to the business.
  • Leverage existing research and secondary data to provide knowledge management on new initiatives.
  • Conduct primary research needed to support decisions and strategy.
    • Qualify new products in the early stages of idea development through our concept screening process and leverage learnings to improve success rates in the future.
    • Qualify new copy from early stages of development to in-market performance.
    • Qualify other elements of the marketing mix, such as pricing, product, pack etc.

  • Engage local CMI resources, external consultants and agencies to deliver the learning plan.
  • Work closely with local CMI Growth Champions in US, UK, France and Germany to consolidate local insights from the market and communicate brand insights into the market.

The Successful Applicant

  • Degree in Market Research or other related area (business, communication, marketing)
  • Experienced CMI professional (min 3 years) with deep understanding & experience of quant and qual ad hoc research methodologies, and understanding & utilizing syndicated data
  • Proven track record of generating and communicating insights to influence strategy and drive business growth
  • Ability to motivate others and achieve results through others
  • Ability to work with external research suppliers and to manage a mutual agenda
  • Ability to work with a diverse set of internal and external stakeholders
  • Ability to simultaneously manage several projects and stakeholders
  • Additional experience in Marketing, Sales or Category Management is a plus

What's on Offer

12 month contract - fixed term

£80,000 to £100,000

Apply for this job

Click the Apply or LinkedIn button below or contact Lucy Powell on +44 121 230 9395 quoting job reference 13749402
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