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Head of Digital
- Leading retailer.
- Ownership of B2B and B2C channels.
About Our Client
My client is an immediately recognisable brand within the retail sector with a turnover in excess of £1 billion (40% B2C and 60% B2B>, providing a number of key benefits to independent retailers within the food and drink market.
You will be the leading figure for all digital activity within the organisation, managing all paid and earned media (PPC/ SEO/ paid social media). Working collaboratively with other internal stakeholders to ensure all marketing campaigns are unified upholding the brands representation and imagery.
They have ambitious growth plans for the next 2 - 3 years and understand the importance of digital and need a commercial and technically strong marketer.
Responsibilities will include:
Improve the usability, design, content and conversion of the company brand websites.
Track and analyse conversion rates.
Be the advocate and the educator on digital best practices and processes throughout the whole company.
Lead on the Company's use of online promotion, particularly Google adwords, Facebook advertising and execution via affiliates, analysing their impact upon web traffic across the brands various platforms.
- Develop revenue generating and value added digital platforms for members and consumers alike.
The Successful Applicant
A successful candidate will have previously / currently worked for a B2B company or delivered a B2B strategy. Hands on experience of content, SEO, PPC, analytics, Social media, CRM and excellent communication skills.
What's on Offer
Competitive salary, Car allowance, Bonus, Healthcare, Pension.