Role details

Head of Direct Marketing

Cardiff   •  Permanent

Bullet points

  • Head of Direct Marketing
  • Direct Marketing, Commercial, Relationship Management, Leadership Skills

About Our Client

A leading Financial Services company based in Cardiff

Job Description

  • In-depth knowledge of the marketing mix across owned, earned and paid channels with large scale budgets
  • Proven track record of successful development & implementation of insight led communications to drive step change in business performance.
  • Has built and managed complex marketing communication plans
  • Detailed understanding of the latest methods of measuring and optimising marketing investments to drive sustainable profitable growth.
  • Solid understanding of Financial Services
  • Author, deliver and gain approval for the medium term direct marketing
  • Transform the marketing mix to grow brand awareness and consideration
  • Manage internal suppliers and lead the effective day to day leadership of external agency partners, driving increased performance through facilitating better cross-agency working.
  • Provide support and direct marketing expertise to the Partnerships team in the preparation of tenders and marketing plans for affinity and lender partners.
  • Ensure the team structure and roles are regularly reviewed to confirm they remain appropriate to deliver effective and efficient team performance. Individuals have clearly documented responsibilities and delegated responsibilities.
  • Individuals receive the relevant support and performance management to effectively fulfil their responsibilities and reach their full potential.
  • Individuals have appropriate development plans, encouraging external/internal training as well as qualifications as they are appropriate to the individual and role.
  • Oversee people managers within the team such that they effectively manage individuals reporting to them.
  • Ensure function is appropriately resourced both in terms of numbers and capability of staff to achieve its responsibilities and planned activities agreed by the Marketing Director.

The Successful Applicant

  • Strong leadership skills with multi-site line management experience within a matrix style organisation.
  • Strong creative skills to assess every piece of communication through the eyes of the customer and the ability to inspire others to think creatively.
  • Strong business acumen, commercial awareness and ability to manage and optimise budgets.
  • Exceptional networking, influencing and relationship management skills with the ability to think strategically and influence change.
  • A genuine passion for the customer which is demonstrated through all team outputs.
  • Numerate analytical and decisive.

What's on Offer

An exciting opportunity to join a prestigious financial services organisation based in Cardiff

Apply for this job

Click the Apply or LinkedIn button below or contact Becca Ballin on +44 117 906 5500 quoting job reference 13704489
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