Role details

Head of Trade and Shopper Marketing

Berlin   •  Permanent

About Our Client

Working at the international headquarter you will be responsible for developing concepts of all the necessary activities to develop the brand perception within different distribution channels to deliver the perfect in-store experience across all distribution channels and stores for the clients. You will report directly to the Director Marketing EMEA and give advice on strategic tasks and propose decision relevant information reflecting the customers' demands and requirements.

Job Description

  • Establishing merchandise standards/EMEA toolbox (shop in shop, displays, POP material/communication) for category development across all sales channel and supervise the local adaption and execution
  • Proposing relevant information for the brand strategy reflecting the customers' demands and requirements
  • Creating a unique customer journey in all sales channels
  • Aligning projects across different countries and coordinating project managers to develop customer and store related activities across the distribution channels including sell-in materials, POP communication and customer loyalty projects
  • Doing continuously market research in order to make sure that the customer satisfaction is still in a peak position (either on your own or with external agencies)
  • Working closely with other functions such as sales, B2C to ensure consistency of approach and messaging across all channels
  • Leading the EMEA HQ trade & shopper marketing team
  • Lead media agency and plan, negotiate and evaluate ATL campaigns
  • Create and implement engaging event concepts for season kick off
  • Plan and implement ATL and digital marketing campaigns to push the Trade Marketing
  • Refine and execute global campaigns according to local goals & needs

The Successful Applicant

  • Have a relevant education (e.g. Bachelor's or Master degree) and 6-8 years of experience in trade and retail marketing for premium consumer products company. You also have a good understanding of trade structures
  • Have broad experience in international oriented POS concept development and implementation across different countries
  • Know how to serve dealer and own store requirements at the same time
  • Have leadership experience and skills and know how to manage teams which are geographically and culturally diverse
  • Have a natural talent for communication and for getting people working together on common goals
  • Have excellent organizational and project management skills to meet tight deadlines
  • Have excellent English and German skills, both written and spoken
  • Have the possibility to move to Berlin, where you will be located at our headquarters and to travel frequently

What's on Offer

Attractive package. 

Apply for this job

Click the Apply or LinkedIn button below or contact Josefine Zuch on +49304000473171 quoting job reference 248307
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