Role details

Marketing Analyst

Kingston Upon Hull   •  Permanent

Bullet points

  • Marketing Analyst
  • Hull

About Our Client

A leading B2B business in East Riding require a Marketring Analyst to join the team due to huge grwoth in the scound half of this year.

Job Description

  • Support the Corporate Marketing team to execute on initiatives, whether through data or implementing business processes
  • Ensure relevant tracking is in place to monitor and analyze all marketing activity using tools such as Microsoft CRM, Google Analytics, HotJar and CrazyEgg in order to spot positive and negative trends
  • Develop and maintain a statistical dashboard to deliver monthly reports on Corporate Marketing results, ROI and attribution
  • Develop and implement a process of continuous improvement to test campaigns and key website pages in order to increase conversions and response rates
  • Highlight key learnings and effectively communicate actionable findings and make recommendations for improvement
  • Ensure data is segmented and maintained in CRM
  • Promote the input and maintenance of up-to-date data in CRM to maximize the success of contact with customers and prospects
  • Manage website content in Sitecore
  • Own Corporate Marketing internal systems such as Sitecore, Google Analytics, ClickDimensions
  • Help design and implement automated lead generation/nurturing program
  • Ownership of CRM and our data strategy, championing CRM, data collection and the single customer view across the business
  • Implement regular customer surveys, presenting findings
  • Build and promote a centralized base for all competitor intelligence

The Successful Applicant

  • Demonstrable analytic and reporting skills
  • Good understanding of digital marketing channels
  • Excellent attention to detail/accuracy
  • Inquisitive mind set with good problem solving skills
  • Fully competent with Microsoft Excel
  • Experience of preparing reports and translating data into clearly defined findings and recommendations
  • Experience of Google Analytics and email software
  • Experience of working with Sitecore
  • Online media channels including PPC, retargeting, search and display
  • Excellent written and verbal communication
  • Strong desire to understand online and offline marketing from campaign execution to supporting infrastructure

What's on Offer

Circa £25,000 with benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Jason Thomas on +44 113 388 9010 quoting job reference 13679710
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