Role details

Marketing and PR Manager

North East England   •   £30,000 - £33,000   •  Temporary

Bullet points

  • Marketing and PR Manager
  • North East

About Our Client

Public sector organisation based in the North East.

Job Description

  1. In negotiation with senior managers develop and implement the Marketing Strategy, which supports the strategic aims of the college.
  2. Provide effective management and supervision of Marketing, PR and Digital Communications Staff, Graphic Designer and social media editors.
  3. Support the Head of Employability & Marketing in the work of the Applicant Journey Group.
  4. Develop and implement an internal communications strategy.
  5. Implement a dedicated planned set of activities focused on raising the profile of the organisation as well as an FE provider.
  6. Develop and implement a robust content marketing plan to increase traffic to the website alongside coordinating SEO and PPC activities.
  7. In line with the Marketing strategy coordinate and copy write appropriate promotional materials including, website, prospectuses and brochures, e-marketing, etc. directed to relevant target markets, and approve all copy for external use.
  8. Support the operational outbound activity of recruitment team with the development of marketing materials for events for the organisation either to raise its profile nationally and regionally, or to directly improve recruitment e.g. open days, taster days, etc. Ensure all materials are in line with the organisation marketing messaging and corporate guidelines.

The Successful Applicant


Qualifications




Relevant degree (or equivalent) and/or relevant commercial experience




Access to transport for work purposes




Diploma in Marketing or other relevant marketing / PR qualification




Membership of Chartered Institute of Marketing (CiM) or other relevant professional organisation




Experience/knowledge




Awareness of potential markets - an understanding of market segmentation and concepts of internal and external markets


Minimum 3 years experience of marketing, student recruitment or other similar function


Knowledge of marketing or student recruitment strategies


Experience of setting up recruitment events


PC literate preferably with knowledge of Microsoft Office and bespoke database applications


Experience of database management - use and manipulation of data in a bespoke database


Experience / knowledge / skills in e-marketing solutions, to include use of social networking sites for promotional campaigns




Experience in education - knowledge of sector markets




Experience of budget monitoring


Experience of project management / team leadership / team management

What's on Offer

12 month contract paying up to £33k.

Apply for this job

Click the Apply or LinkedIn button below or contact Freddie Stroud on +44 113 388 9010 quoting job reference 13716958
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