Role details

Marketing Manager

West Midlands   •   £35,000 - £40,000   •  Permanent

Bullet points

  • Marketing Manager required for specialist training and events business.
  • Events experience desirable

About Our Client

A specialist training and events business seeking to engage a Marketing Manager.

Job Description

The Marketing Manager will manage the strategy and implementation of all marketing campaigns for training & events across the business.

Responsibilities Include:

Planning & Analysis

  • Working with the senior leadership team to build the marketing strategy .
  • Working with the senior leadership team to develop a membership marketing strategy
  • Undertaking market research (competitor research, face to face, surveys) to understand customer needs
  • Analysing customer data to understand buying trends and identifying key segments to target
  • Getting a detailed understanding of the training and events businesses, and implement best practice across all campaigns
  • Ensuring the marketing strategy maximises cross promotion of events .


  • Lead the team to ensure marketing campaigns are implemented efficiently to meet revenue targets within budgeted costs to tight deadlines
  • Manage the budgets to carry out all digital, print and events marketing activities
  • Work collaboratively with the product owners and events project teams to ensure all marketing activities feed into events campaigns in an efficient manner
  • Take responsibility for the implementation of specific campaigns
  • Manage the day to day activities and personal development of the Marketing Executives
  • Lead by example to establish and maintain an agile, high performance environment that gets results

The Successful Applicant

The successful candidate will be working in a Marketing Manager role and will have specific experience of managing events.

Email Marketing expertise would be an advantage.

What's on Offer


Apply for this job

Click the Apply or LinkedIn button below or contact Kate Upton on +44 121 230 9468 quoting job reference 13740503
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