Role details

Performance Marketing Manager

West Yorkshire   •   £40,000 - £45,000   •  Permanent

Bullet points

  • Experience of PPC, Social Media Advertising and Affiliates.
  • Daily, Weekly and Monthly reporting / recmmendation to increase ROI.

About Our Client

One of the fastest growing companies within the leisure sector in the UK.

Job Description

The successful candidate will have experience in PPC, Social Media advertising and Affiliate partnerships, and have a proactive approach to sourcing new advertising methods. You will be responsible for the creation, optimisation & day to day CPC/CPA budget management of performance marketing campaigns including;

  • Pay-Per-Click advertising through Google Adwords and Bing AdCenter
  • Social Media Marketing using Facebook and Twitter
  • Affiliate Marketing
  • Behavioural Retargeting
  • Basket Retargeting
  • Display / Pre targeting

The Successful Applicant

  • Complete ownership of all performance marketing campaigns across multiple advertising platforms.
  • Working with the design team for new ad creation and web development team to improve conversion.
  • Continually expanding campaigns using keyword and audience research for targeted marketing and development of campaign break out.
  • Implementation of ad groups/adverts, providing analysis, development and recommendations to increase conversion rates of performance advertising to improve ROI.
  • Providing daily, weekly and monthly campaign performance, forecasts and trend data analysis to the Head of Online Marketing, Finance Director and Group CEO.
  • Demonstrate a high level of organisational skills and attention to detail, with the ability to multi-task across different behavioural marketing channels.
  • Develop an understanding of performance marketing in the wider sales, customer service and senior management team.
  • Ensure compliance at all times with company information and security policies in line with the ISO 27001 standard

What's on Offer

Competitive salary

Apply for this job

Click the Apply or LinkedIn button below or contact James Cullen on +44 113 3889016 quoting job reference 13745395
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