Role details

PPC executive

City of London   •   £25,000 - £30,000   •  Permanent

Bullet points

  • PPC executive
  • Global online gaming

About Our Client

In a business that is growing into one of the leaders in online gaming?

Job Description

Role description

The PPC Executive position will combine research, creation, execution, optimisation and reporting of multi-market/platform cost per click campaigns across Search Engine Networks. Implementing successful campaigns in the iGaming industry will require Google Adwords, either client-side or at a renowned digital agency, with a good understanding of the Paid Search industry. The successful candidate will have a strong interest in the digital marketing space and ideally enjoy sports and gaming. This role will cover a variety of territories including Belgium, Denmark and the UK, however language skills for non-UK markets are not essential.

What will my Key accountabilities be?

  • Working on a portfolio of Paid Search marketing (PPC) campaigns.

  • Working with Google Adwords Editor and the Adwords interface itself

  • Structuring, editing and implementing campaigns

  • Understanding and managing multi-conversion tracking requirements

  • Writing high-CTR snappy ad-copy

  • Keyword research & analysis

  • To constantly focus toward ensuring KPIs are achieved

  • Regular communication with Country Managers

  • Post-campaign performance analysis and evaluation

  • Keeping abreast of any industry developments in technology

  • To work closely with the PPC Manager and Head of Search to achieve desired results

The Successful Applicant

What skills, knowledge do I need for this job?

  • Circa one - two years experience of PPC from a previous role

  • Experience in structuring, editing and implementing campaigns

  • A strong interest in our industry - sports / gaming / betting is preferred

Education / Qualifications / Professional Certificates

  • Marketing degree, or a related online qualification

  • Google Adwords Certified

What's on Offer

Basic £25,000 - £30,000 (20% bonus)

Apply for this job

Click the Apply or LinkedIn button below or contact Yasha Mirsamadi on +44 2072 69 2599 quoting job reference 13763157
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