Role details

PPC Manager

Bromsgrove   •   £30,000 - £35,000   •  Permanent

Bullet points

  • Managing and optimizing campaigns across search & display
  • Managing and optimizing bids and budgets

About Our Client

Leading creative agency working with clients from retail, to travel to leisure and more!

Job Description

  • Setup, manage and optimize campaigns across search, display and retargeting across Adwords including YouTube, Bing & Facebook.
  • Perform daily account management, including managing and optimizing bids and budgets, impression shares, quality scores and conversions.
  • Provide ad copy and creative suggestions and ad templates.
  • Manage and optimize vertically targeted and remarketed placements across the Google Display Network including managed placements, negatives / exclusions, interests, topics targeting, affinity and in-market audiences.
  • Develop and deliver weekly, monthly, quarterly and ad-hoc reporting
  • Work with senior members of the team to drive forward the PPC strategy for multiple clients and to ensure targets are met
  • Monitor and analyse web analytics and reports to identify problem areas and identify areas of improvement across landing pages.
  • Creation of account development and testing plans
  • Identify potential opportunities across new channels.
  • Line manage a PPC Exec, focusing on training and development.
  • Keep up to date with best practices and emerging strategies in PPC.

The Successful Applicant

  • At least two year's hands on PPC experience.
  • Experience working on large PPC accounts and scaling operations in an efficient way.
  • Knowledge of the whole PPC campaign process from keyword research, budget forecasting, campaign set up, bid optimisation & management and reporting.
  • Excellent knowledge of Microsoft Excel and data manipulation.
  • Expert knowledge of Google AdWords and Analytics (Google AdWords qualification is required).
  • Knowledge/experience of SEO alongside PPC is a desirable
  • Excellent communication skills, written and oral.
  • Excellent ability to think strategically and develop innovative marketing strategies.
  • A willingness to keep abreast and recommend new opportunities based on developments in the industry is essential.
  • An understanding and experience working on display and re-marketing campaigns is also required.

Experience using bid management software and product feed management solutions is highly desirable.

What's on Offer

Competitive salary and benefits

Apply for this job

Click the Apply or LinkedIn button below or contact Lily Carter on +44 121 230 9360 quoting job reference 13757746
As you are using an Apple iOS device we are unable to offer you the CV upload function. Please apply with your Linkedin profile below or contact Lily Carter on +44 121 230 9360 quoting job reference 13757746