Role details

Regional Sales Manager

South West England   •   £55,000   •  Permanent

Bullet points

  • Sales Manager
  • Regional Sales Manager

About Our Client

RS Components is a trading brand of Electrocomponents plc, the global distributor for engineers. With operations in 32 countries, we offer more than 500,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Electrocomponents is listed on the London Stock Exchange and in the last financial year had revenues of £1.27bn.

We place a strong emphasis on investing in our people, our best asset, enabling them to be customer focused at all times and exceeding their expectations. This is because our customers are at the heart of everything we do. So we look for people who have a strong belief in, and commitment to exceeding customer expectations, people who have pride and belief in their company.

In return we offer a positive and supportive culture which ensures that together we can help our customers do great things

Job Description

Role Purpose

The Regional Sales Manager (RSM) is accountable for the leadership of a defined geographic sales region. They have direct reporting responsibility for 8 to 10 Key Account Managers (KAM). The RSM is responsible for the financial performance of their Region, they also have a significant influence on the overall sales / GP performance of the division; therefore they need to think and act at a regional and national level. They need to be very competent at recruiting, training and developing the KAMs. A key element of the role is to effectively execute the sales strategy at pace and to develop it further using local and national business insight. The RSM ensures alignment with internal business partners to meet customer service needs. This is a senior sales management position within UK Sales.

As a Regional Sales Manager your main responsibilities will involve:

  • Management and Leadership of a remote field based team of 8 to 10 Key Account Managers (KAMs)
  • Accountable for the sales and profit for a defined geographical region
  • Responsible for the execution of the UK Sales Strategy and to support the ongoing development, using local and national market insight
  • Commercial responsibility for customer discount agreements delivering optimum return on all investments
  • Continually review whether the sales strategy is working and drive changes within the business in terms of support functions, processes and the overall offer
  • To develop strategic supplier relationships to support the UK sales strategy
  • Act as a role model in relation to new sales techniques and strategies e.g. insight led selling
  • Effective management of the Region's cost budget
  • Develop and implement a regional business plan, in line with the business strategy, utilising all available tools
  • To work with Internal Sales counterparts ensuring that the sales strategy and approach is aligned
  • To deploy the sales resource on all opportunities in and out of Portfolio, including Corporate customers
  • Responsible for coaching, training ,development and performance management of direct reports to create a high performance culture

The Successful Applicant


As a Regional Sales Manager your skills and qualifications will ideally include:

  • managing remote field based teams
  • Financial and commercial experience e.g. P&L accounts, contribution, costs and budgetary control
  • Familiar with value led sales techniques
  • B2B sales experience
  • Ability to lead, inspire and motivate a team of diverse individuals
  • Strong communication and analytical skills
  • Capable of presenting at board level
  • Transferring business vision into regional tactics
  • Demonstrable Planning, Time Management and Prioritisation skills
  • Strong influencing skills
  • Learning agile, with the ability to gain knowledge through thought, experience and by acquiring new information
  • Ability to build coalitions across the business with key stakeholdersAbility to deliver cultural change
  • Excellent interpersonal and communication skills
  • Highly motivated with probing tenacity to achieve and exceed objectives


Experience in one of the following industries will be of great advantage: MRO, Electronics, Food & Beverage, Oil & Gas

What's on Offer

The successful candidate can expect a salary of up to £55,000 + Bonus

Apply for this job

Click the Apply or LinkedIn button below or contact Ashley Forbes on +44 117 906 5148 quoting job reference 13714222
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