Role details

Senior Brand Manager - Superfoods

Crawley   •  Permanent

Bullet points

  • Fantastic opportunity for a Senior Brand Manger to join a leading company
  • Based in the European head office in Crawley, West Sussex

About Our Client

The Group is a market-leading Australian health food and consumer wellbeing business established in 1985. In addition to the UK and Australia, the company also has offices in the USA, Canada, Malaysia and New Zealand. The company's philosophy centres on innovation, superior product quality, commitment to marketing and brand development. PharmaCare's brand portfolio in the UK comprises the Superfoods range, Sambucol black elderberry extract for immune support, Bioglan - one of the fastest-growing supplement brands in the UK and Skin Doctors, a leading skincare brand.

Job Description

The company is experiencing rapid development and grew by over 60% in the UK between 2014 and 2015. Much of this growth has come from Pharmacare's Superfoods brand which was launched in January 2014. In a very short time, it has become the UK's leading Superfood brand and is widely distributed in Holland & Barrett, Tesco & Boots amongst others. The brand is supported through an ongoing TV advertising campaign as well as out of home, print and digital.

Reporting to the Head of Marketing, the key responsibilities of the Senior Brand Manager - Superfoods will include:

  • Work with the Head of Marketing to develop the 3 - 5yr brand strategy.
  • Develop and implement annual brand plans.
  • Development & implementation of extensive ATL, including TV and print.
  • Lead and manage the very healthy NPD pipeline.
  • Implement, monitor and evaluate activities in order to achieve brand targets and build brand equity.
  • Communicate brand progress to internal stakeholders across the group.
  • Responsibility for 1 x ABM.



This is a very high profile role within a rapidly growing FMCG business. It would suit someone who is looking to work in a very entrepreneurial 'can do' environment. The brand is supported by a seven figure marketing budget including extensive TV advertising. It will provide the right candidate with the opportunity to fully utilise their marketing skills and gain exposure to all elements of the marketing mix.

The PharmaCare offices are in Crawley, adjacent to Gatwick airport - a short 30 minute train journey from central London.

The Successful Applicant

The Senior Brand Manager - Superfoods will ideally have the following:

  • Track record in FMCG consumer brand management. Exposure to working in foods/health foods would be advantageous.
  • Previous success in developing and delivering brand strategy and plans, with a high degree of commercial awareness.
  • Strong project management skills, including proven success in innovation and managing NPD projects.
  • Previous exposure to P&L and budget management, including significant media budgets.
  • Working knowledge of the UK multiple retail market.
  • A personal interest in health & wellness and a passion for wanting to work on a health food brand.

What's on Offer

The successful Senior Brand Manager - Superfoods will receive a highly competitive salary & benefits package

Apply for this job

Click the Apply or LinkedIn button below or contact Julia Haley on +44 1932 264 000 quoting job reference 13704260
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