Role details

Senior Channel Marketing Manager B2B

Chertsey   •  Permanent

Bullet points

  • A fantastic Channel Marketing Manager role at a large Multinational business
  • You must have previous B2B telecoms channel marketing experience

About Our Client

Senior Channel Marketing Manager - B2B telecoms/operator background

My client is the global leader in consumer electronics and the core components that go into them. Through relentless innovation and discovery, they are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, medical devices, semiconductors and LED solutions. My client employs 206,000 people across 72 countries with annual sales exceeding US $143.1 billion. Their goal is opening new possibilities for people everywhere.

Job Description

Senior Channel Marketing Manager - B2B telecoms/operator background

  • Attending sales and team meetings to present plans and gather feedback
  • Shape and develop partner account plans and shape 360 degree channel marketing programs
  • Organise and attend monthly/quarterly planning meetings and regular weekly catch-ups with network operator/reseller partners
  • Ensure that plans are received are approved in a timely manner and implemented effectively
  • Understanding the customer account requirements and opportunities by developing prosperous relationships at all levels in the account.
  • To create and implement marketing activities which will fulfil these needs in a timely, creative way.
  • Work with partner and alliance marketing teams across all lines of business and audience types
  • Manage all channel specific activities including: sales enablement, events, incentives, creative and PR.
  • Assist the commercial account team to sell into channel new B2B devices and propositions through clear presentation of any marketing campaigns and development of bespoke BTL initiatives to stimulate demand within B2B channels.
  • Anticipate the competitive forces both in the market and channels, and plan for such events to limit the potential negative effect upon sales.
  • Be responsible for ensuring the marketing accrual budget is allocated in a cost effective manner to maximize ROI. Based on projected sales, ensure that activity planned is in line with proposed accruals.
  • Understand the stock and sales figures for each product in the range, by channel and ensure all products sell through in a timely manner.

The Successful Applicant

Senior Channel Marketing Manager - B2B telecoms/operator background

Soft Skills

  • Ability to handle multiple internal and external stakeholders in order to successfully deliver on key projects
  • Face to face customer experience
  • Must be able to multi task and project manage large projects
  • Must be a team player
  • Must have a good eye for details
  • Must have initiative
  • Passion and creativity
  • Ability to seek out and build relationships across the channel contract matrix
  • Good presentation skills
  • Self motivated
  • Hard Skills:
  • Qualified up to degree level or equivalent
  • Marketing qualification
  • Telecoms background essential, ideally with a vendor
  • Ideally B2B Channel Marketing experience
  • Must be able to demonstrate experience across all marketing mix - ATL-BTL
  • Commercial ability to produce business case and ROI on marketing spend
  • Must be able to demonstrate experience in a similar role
  • High level of experience with MS Office, in particular PowerPoint and Excel
  • Experience managing marketing budgets

What's on Offer

A salary offered of up to £66,500 per annum + package

Apply for this job

Click the Apply or LinkedIn button below or contact Oliver Rastall on +44 193 226 4068 quoting job reference 13752160
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