Role details

This position is now filled

Senior CRM Executive

Hertfordshire   •   £26,000 - £31,000   •  Permanent

Bullet points

  • One of the largest and well-known retailers in the UK
  • A brand new position in a well established team

About Our Client

Our client is a large retailer in the UK that are seeing high sales revenue and growth. The organisation have been in the market for more than 40 years and have a proven track record of success.

Job Description

The Senior CRM Executive will have a hands-on approach to all aspects of CRM; responsibilities will include, but are not limited to:

  • Managing and implementing the annual CRM strategy to grow revenue
  • Deliver CRM campaigns to acquire, retain, grow and win back groups of customers across both on and offline channels
  • Supporting the business with the strategic development of CRM and loyalty programs
  • Manage email, direct mail and SMS campaign execution; creating or working with existing processes and team to produce timely, effective marketing campaigns
  • Stakeholder management, collaborate with the wider team for the best possible outcome.
  • Provide proactive recommendations for automated and event triggered communications.
  • Ensure all communications are aligned to the brand guidelines and values.
  • Manage invoicing and costs - ensure all work is competitive and adds value.
  • Mentor the CRM Campaign Executive to ensure ongoing delivery of programmes and instilling continuous improvement.
  • Occasional event attendance.

The Successful Applicant

The ideal candidate will have at least 3 years B2C experience working for a large retailer or agency. The candidate will have experience working with agencies and be commercially aware of how CRM activity affects the bottom line. A good understanding of digital tools, direct mail, print, email and SMS is essential.

What's on Offer

The Senior CRM Executive can expect a basic salary of £26-£31K, depending on experience. There is also a bonus of 8%.