Role details

Senior CRM Manager

Leeds   •   £30,000 - £38,000   •  Permanent

Bullet points

  • Leisure Industry
  • Sport

About Our Client

Our client is an organisation that is the governing body for Rugby League. Based out of Leeds, the organisation administers the English National Rugby team, The Challenge Cup, The Super League and the Rugby League Championships.

Job Description

As a Senior CRM Manager, your duties would be to optimise CRM to deliver more fans, players and viewers by building long-term customer relationships that are personalised, proactive, and predictive. To drive CRM best practice and innovation across the RFL and all 12 Super League clubs.

Your principal responsibilities on a day to day basis would be:

  • Transforming a relatively primitive customer relationship capability to become a best practice function that engages customers across the sport and drives lifetime value;
  • Drive the change in the organisation's attitude and culture towards CRM so that all departments see CRM as integral to achieving their targets and use CRM to its full capability;
  • Own end to end responsibility for all campaign, programme and transactional emails and all other eCRM initiatives;
  • Planning and delivering CRM strategies across the organisation encouraging customer retention and customer loyalty;
  • Monitor and maximize customer lifetime value strategies ensuring maximum profitability;
  • Ensure effective targeting, including establishing consumer segmentation within CRM database, with relevant multi-channel communications to drive engagement;
  • Grow overall database size and quality by ensuring data collection points are in place across all areas of the business to maximise every opportunity;
  • Manage campaign analysis and insight generation to shape strategy and continuously optimise eCRM performance;
  • Understand KPI performance, trends and opportunities to improve future campaigns.
  • Own & manage the relationship with RFL external CRM suppliers & CRM contacts at Super League clubs;
  • Advisor in the process to decide the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle;
  • Supervise and maintain the installation, configuration and support of the organisation's CRM software through best practices and collaboration with the technical team;
  • Be responsible for ensuring all communications adhere to direct marketing and data protection rules and regulations;
  • To consult, train and teach CRM best practices to RFL and Super League club staff;

The Successful Applicant

The successful Senior CRM Manager will have:

  • Strong CRM experience in mass consumer transactional environment, such as retail, eCommerce, travel, entertainment, media etc.;
  • Extensive experience of direct and digital marketing;
  • Proven track record of driving organisational change in relation to CRM;
  • Strong background in customer acquisition, re-engagement and retention strategies;
  • Proven communication and problem solving skills to guide and assist the user group on issues relating to design, development and deployment of CRM software critical to business operations;
  • A strong analytic approach and comfort with complex data sets;
  • Strong agency management, including agency selection experience, with proven experience driving agency performance and optimising ROI;
  • An understanding of the current Data Protection and Privacy Legislation;
  • Very strong stakeholder management experience and ability to influence up to Exec level;
  • Experience of using Microsoft Dynamics and/or Sales Force software;
  • Strong experience in data collection, data cleansing and management of complex data sets;

What's on Offer

On offer is a competitive salary of up to £38k per annum + enormous development and growth opportunities in an already successful organisation where you can really make a difference!

Apply for this job

Click the Apply or LinkedIn button below or contact Gavin Wingfield on +44 113 388 9010 quoting job reference 13740451
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