Role details

Senior Marketing Executive

Berkshire   •   £27,000 - £37,000   •  Permanent

Bullet points

  • Broad role with full accountability and creative scope
  • Unique Premium Healthcare Organisation

About Our Client

My client is an innovative company that runs hospitals and health services in the UK. They have a broad remit and audience because of this and are looking to grow their team in their Berkshire location.

Job Description

The Senior Marketing Executive will be responsible for:

Drive revenue growth by telling the story of the organisation to those living in the hospital's catchment area by:

  • Building excellent working relationships with Partners across the hospital, listening to their needs and winning their buy-in.
  • Understanding the passion and quality of our organisations medical staff and sharing the story of the hospital through content marketing and blogging across multiple channels
  • Managing a content plan and working with colleagues in other locations as part of a coordinated content strategy.
  • Organising events that build awareness among prospective patients.
  • Developing marketing ideas for driving revenues across a range of treatments, and writing direct-response advertising for these, in print and online.
  • Working with colleagues at the organisation and the marketing team in other locations to measure the effectiveness of campaigns and develop ideas for increasing responses.
  • Researching the local market and studying the marketing work of other hospitals.
  • Commissioning design work from our in-house designer, and organising visits of photographers and video producers.

The Successful Applicant

The Senior Marketing Executive will ideally display:

  • A proven track record in confident campaign delivery
  • Gravitas to engage and persuade with key stakeholders when implementing marketing strategy
  • To use marketing speak, the role is an integrated marketing communications role
  • Strong content or digital marketing skills, who now wants to broaden their experience into a wider marketing role
  • Be well versed in writing marketing material and have a strong knowledge of digital marketing techniques
  • Highly Organised
  • An excellent communicator
  • A good understanding of the industry also desirable

What's on Offer

The Senior Marketing Executive position is based in Berkshire with a salary between £27,000 - £35,000

Apply for this job

Click the Apply or LinkedIn button below or contact Leslie Davies on +44 118 955 9588 quoting job reference 13771130
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