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Senior Marketing Officer
Salary c32k - Leicestershire based
About Our Client
Report directly to the Head of Brand in conjunction with another senior member of staff, establishing and embedding the written and visual elements of the brand.
Take the lead in coordinating production of all print and digital marketing collateral (including writing, editing and proof-reading).
Coordinate the development and implementation of campaigns
Work with the Communications and International teams to establish an appropriate tone of voice and support them to capitalise on / respond to, all available exposure opportunities for the organisation
Establish and maintain an expert understanding of key business markets, working closely with the Market Insight team to keep abreast of changing patterns in UK and international marketing and recruitment
Oversee the development and running of recruitment and profile-raising events, working closely with the events and international teams
Develop and lead implementation of effective CRM-led annual conversion plans
Evaluate the effectiveness of campaigns/marketing collateral and recommend changes both in-year and for the coming academic cycles, producing regular management information reports
The Successful Applicant
You will be able to communicate confidently and work with stakeholders at varying levels
What's on Offer