Role details

Web Analyst

Watford   •   £24,000 - £28,000   •  Permanent

Bullet points

  • A leading retailer based in Watford are looking for a fantanstic Web Analyst
  • My Client has over 150 retail stores in the UK and offering a great opportunity

About Our Client

My client is a leading retailer in the UK with over 150 stores in the UK and still growing. This retailer have seen over £100 million revenue in the last year and 10% of their revenue stems from Ecommerce.

They have strong Digital and Ecommerce teams with a wealth of knowledge and expertise.

Job Description

The key responsibilities in this position include:

- Analysing consumer behaviour, conversion data, customer journeys and basket funnel analysis.

- Provide measurement and reporting on all digital marketing campaign activity and where required use available data sources to deep dive and troubleshoot campaign performance issues.

- Utilising market leading technology to tract store sales back to the relevant digital marketing campaigns.

- Delivering regular reporting, analysis of the web performance and from this determine actions required to drive the business and sales forward.

- Monitor competitor activity and keep team up-to-date with rival promotional activity and website activity and website activity using the relevant tools such as Experian Hitwise.

- You will be identifying new ways to generate online revenue based on your analysis.

- Create meaningful weekly online/ web dashboard for the Online Marketing team.

- Creating ad-hoc reports for the Online team to assist with them with trading of the website.

The Successful Applicant

The ideal candidate will posses the following:

- Excellent analytical skills.

- Advanced skills in Excel.

- Strong knowledge of Google Analytics and ideally Google Tag Manager.

- Knowledge and use of SQL is ideal but not essential.

- Previously used Hitwise is ideal but not essential.

- A sharp eye for detail with accurate grammar and spelling is a must.

- Highly organised and diligent with a capacity to work on multiple projects at the same time.

- Strong proficiency with Microsoft Word and PowerPoint for producing business reports and presentations.

- Excellent communication / interpersonal skills both written and verbal.

What's on Offer

£24,000 - £28,000 + Bonus + Pension + 28 days holiday including bank holidays

Apply for this job

Click the Apply or LinkedIn button below or contact Neal Ray on +44 172 773 0142 quoting job reference 13681628
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