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Job Vacancy Details

Shopper Marketing Manager

FMCG

Yorkshire

Permanent ⁄ £35000 - £45000

Updated February 26, 2012

In this exciting new opportunity, you will develop the shopper marketing plan for nominated brands/products, to include:
• Key shopper messages
• Recommended activities and communication points in the shopper journey
• Price promotion guidelines
• Shopper Marketing investment
You will work with colleagues across the commercial teamto translate consumer insights into actionable shopper insights, whilst analysing overall shopper campaigns to identify their impact on business performance, and (together with category, finance and customer teams) continually monitor the impact of promotion activity. You will appoint and manage specialist shopper agencies where appropriate, and control the budget for shopper agency fees, research and trials. You willinput within brand planning process to ensure shopper is front of mind, and coordinate activities internally to deliver shopper marketing campaigns.

Who we're looking for
The ideal candidate will have the necessary expertise and competencies to develop a winning in-store strategy, including a thorough understanding of category dynamics, retailer strategies and their marketing tools, together with a high level of commercial awareness. You will be confident, articulate, and used to influencing at different levels internally and externally. You will have previous experience in anFMCG environment in a marketing/category management/account management/retailer management capacity, with experience in a variety of marketing and sales roles preferred.

About our client
Our client is a Global FMCG Organisation

What's on offer
Up to £45,000

Michael Page Contact
For further info, apply or phone on +44 (0) 113-3889010. Job Ref: 13135097
Your application will be sent to David M Young.