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Brand Manager

FMCG

Northern Home Counties

Permanent

Updated February 22, 2012

This role is to develop and implement brand building strategies and plans to enhance our competitive advantage and to grow sales, profit and market share for the portfolio. You will need to deliver commercial targets and have P&L responsibility for the assigned brand portfolio.

You will need to be able to gain consumer, competitor and market insight and develop competitive advantage through confident insight based decision making. Analysis will come from existing research and commissioning new research studies, completing SWOT analysis, conducting market audits and gaining knowledge from within the business.

Brand Strategy & Planning will be integral to the development of annual brand and activation plans and you will drive continued brand development and to deliver turnover, profit and market share targets.

For brand communications you will develop clear creative briefs to effectively communicate ideas and convert these into well executed and integrated communication plans.

You will work collaboratively with Forecasting and Demand Planning teams to ensure effective stock management for assigned portfolio.

Project Management: to ensure all agreed projects are managed from concept to delivery with agreed resources and to activity calendar activation date. Management of communication to external agencies and internal functions.

Who we're looking for
Reporting to theGroup Brand Manager you will have to be comfortable with decision making within the context of the managed brands agreeing support from the Group Brand Manager & Head of Marketing on a project by project basis.

We would like the successful candidate to share a vision and passion for brands, to build commitment and influence across functions and to evaluate and communicate business results.
You will be:
•A self starter, setting challenging targets and seeking to meet and exceed expectations of customers and the business.
•Able to deliver through excellence in execution
• Financial acumen and robust commerciality: application of sound financial analysis to business recommendations
• Builds trust and respectful relationships: Capable of quickly establishing productive working relationships.
• The ability to embrace diversity

About our client
Ethnic FMCG food brand based within the Northern Home Counties

What's on offer
Excellent salary plus benefits

Michael Page Contact
For further info, apply or phone on +44 (0) 1727 730 111. Job Ref: 13186424
Your application will be sent to Liz Turner.

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