Based in Hampshire, as the direct marketing executive your key purpose is to deliver incremental revenue and cash margin from the organisations direct marketing programme by developing and executing a customer contact strategy. You will achieve this by undertaking the following tasks; • Work with the CRM manager to set an overall direct marketing strategy development for the organisation • Own the overall contact plan forthe organisationand ensure alignment with all stakeholder needs • Work with the CRMAnalyst, CRM Designer and external insight research agencies in order to ensure that the results are being used to drive future campaign design. • Regularly evaluate campaignsuccess and ensure results are shared withwider marketing and commercial teams. • Ensure that the strategy works in tandem with that of the online team • Work with the category DM Executive to ensure plans are complementary and to address combined customer contact rules. • Investigatenew distribution methodsfor future campaigns. • Be responsible for budget control within lifecycle process and to regularly evaluate costs.
Who we're looking for
As the Direct Marketing Executive our organisation - you must be extremely customer focused and have good influencing skills. In addition to this our client is looking for someone with the following skills and attributes; • An ability to understand basic DM Analytics • Have a strong commercial awareness • Have an ability to show initiative • Great Organisational skills • Be creative in your way of thinking • someone wants a role that makes a clear and measurable impact. • A confident relationship builder • Works well in a team
About our client
Our client isa leading high street retailer with a head office based in Hampshire
What's on offer
As well as a competitive salary- you will also enjoy additional benefits.
Michael Page Contact For further info, apply or phone on +44 (0) 1932 264 000. Job Ref: 13187237 Your application will be sent to Victoria Fosh.
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