Reporting in to the Head of Marketing of this premium consumer brand, the Senior Brand Manager will be responsible for developing and implementing the marketing strategy including pricing, promotion, NPD and packaging development.
Main Responsibilities will be to: • Develop and deliver the strategy and marketing activity to support product category
• Develop the 3 year plan strategy and annual brand plans, ensuring effective implementation and analysis of performance results
• Full analysis of product performance using internal and external sales performance data and on-going review of market and competitor activity
• Effectively manage relationships with all external suppliers (PR, advertising, packaging, research etc.) to ensure that agreed objectives are delivered on time and within budget.
• Successfully manage and champion new product development managing the process from concept to implementation • Build effective relationships with communication agencies (advertising and PR) and co-ordinate consumer activity plans.
• Attend and support relevant trade and consumer shows and events both in UK and internationally.
Who we're looking for
The successful candidate will demonstrate the following experience:
• Educated to Degree level or equivalent ideally business related
• FMCG or Consumer background
• Proven experience in a product management role
• Good commercial knowledge (P&L management)
• NPD experience from concept to launch
• Excellent communication skills.
• Ability to use and interpret consumer data
• Understand and interpret market and consumer trends
About our client
Established in 1925, Le Creuset has been making world-class cookware for almost 100 years, and is recognised the world over for market-leading, premium quality ranges of enamelled cast iron cookware, multi-ply stainless steel, toughened non-stick andstoneware.
What's on offer
Iconic premium brand, international exposure, competitive salary + benefits
Michael Page Contact For further info, apply or phone on 01932 264 000. Job Ref: 13187620 Your application will be sent to Adam Cole.
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