A leading marketing professional who is passionate about working in digital as well as more traditional mediums, the person doing this role will, like many of our users, love the product and brand, and share our vision to democratise accounting.
You'll be responsible for growing and retaining our user base and building awareness of the organisation through the delivery of marketing campaigns and activity. 1. Plan and deliver (with your team) our recruitment marketing and awareness activity. 2. Plan and deliver (with your team) our customer communication and retention strategy. 3. Develop and deliver the search strategy (in conjunction with an external expert agency) to maximise awareness and recruitment online. 4. Develop and manage the brand and guidelines and ensure consistent implementation across the organisation. 5. Develop and manage the product pricing policy. 6. Create and deliver a series of events across the UK.
Who we're looking for
The successful candidate will posses: - It is envisaged that the person doing this role will be an experienced marketer, who has already worked at a senior manager level, and had responsibility for delivering ambitious results and growth levels in customer recruitment and retention. - Track record of delivery marketing campaigns and experience across all key mediums, and of direct response and awareness campaigns. - Solid experience in CRM and customer segmentation. - In particular the individual in this role will be a very experienced online practitioner - including search, email, advertising and social media - Excellent creative commissioning skills and judgement - Experience managing agencies and designers - Analytical approach, high level of numeracy and very experienced in analysing results - Team player - Demonstrable track record as a 'game changer' in terms of the innovation and improvement they can bring to an area. - Robust, flexible and positive attitude to work, hardworking and driven - Keen to learn and adapt to changing landscape of the digital arena - Likes working quickly and under pressure
About our client
Our client is an innovative software organisation based in Edinburgh
What's on offer
£30,000 - £40,000 DOE
Michael Page Contact For further info, apply or phone on 0141-331 7900. Job Ref: 13195730 Your application will be sent to Graeme Lammie.
UK HR Manager
Leeds / York.
Permanent
Business Development Manager
Gloucestershire.
Permanent
Chief Economist
London .
Permanent
Experienced Credit Analyst/Underwriter
Solihull - West Midlands.
Permanent
