The primary responsibility for this position is to drive the innovation agenda across the group, building marketing capability to support this agenda Internationally. 1. Develop and drive the program that ensures all marketing staff have access to best practice guides covering strategy, innovation, brand positioning, communication and market execution. Work with local Marketing Directors to ensure compliance. Continually develop and enhance the program, seeking out external insight and driving improvements in all aspects of the program.
2. Develop and manage an online community for marketing and innovation staff that promotes sharing of insights and ideas to strengthen all the brand plans.
3. Drive insight program to uncover insights relevant to our brands, across all categories and territories, that can create business opportunities and move insights and ideas around the marketing network. Keep an up to date view of global trends relevant to our business, and share internally.
4. Identify and develop specific ideas for innovation and then sell these ideas into either networks or OUs for them to deliver the final stages eg. NPD ideas, technology ideas (working with Group Technical team), communication ideas (working with Group Digital Director).
Who we're looking for
Strong academic background 5 years Sales/Marketing experience Relevant experience of working on innovation projects, brand communication and commercial brand management. Strong communications skills. Strong influencing skills, working without direct control. Project management skills are important and the ability to closely manage agencies (tendering process and performance management) as these will be key deliverers of much of the work (eg e-learning) Travel will be required to Africa and Asia, up to 25% of time.
About our client
A global FMCG giant with offices in the North West. They are experiencing an exciting period of expansion due to their ongoing commitment to innovation.
What's on offer
£Excellent + Car Allowance, Bonus, Benefits
Michael Page Contact For further info, apply or phone on +44 (0) 161 819 5500. Job Ref: 13202301 Your application will be sent to Brian Johnson.
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