This role requires a candidate that can: 1. Deliver a commercial programme for the direct business (online/phone/mobile) which aims to excite, educate and inform global consumers; build a community of Brand loyalists; and ultimately drive conversion to sales, rate of sale and repeat purchase. 2. Set the strategy and deliver all aspects of SEO, PPC, email marketing, affiliate marketing, social medial and promotional activity for new markets. This should be done in collaboration with marketing and local markets. 3. Set and monitor relevant KPIs to ensure the delivery of annual, monthly and weekly targets. Undertake on-going analysis and evaluation of the most effective and efficient strategies and tactics to deliver and optimize the commercial plans. 4. Ensure delivery of sales and profit targets driving a healthy P&L for direct. 5. Be the companyexpert on all aspects of the direct business and develop the e-commerce capability within the markets through coaching and training.
Who we're looking for
A candidate that has: • Significant track record working in a Direct Marketing or internet retailing environment with sales/commercial responsibility. • Proven experience of driving a direct business into new markets, and globalising an online offering. • Evidence of having held P&L accountability. • Knowledge and evidence of database management and analysis. • Must have the gravitas to credibly engage with/influence internal stakeholders (marketing/local markets/developers) and external stakeholders (customers/agencies) • Exceptional project management, presentation and communication skills • Confidence, drive, determination and ability to work on own and as part of a team • Customer facing experience useful as the role may require contact with key customers.
About our client
Market leading FMCG company
What's on offer
Excellent Salary and Benefits dependant on Experience
Michael Page Contact For further info, apply or phone on +44 (0) 1727 730 111. Job Ref: 13206048 Your application will be sent to Liz Turner.
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