Ideally you will be a marketing executive looking for a step up, and an individual that has a solid knowledge of high-value B2B information marketing and experience of working closely with an account management team.
Purpose: The primary purpose of this role to devise and implement marketing plans to maximize new, upsell and renewal business within theTelecom's Research division.
Key responsibilities
1) Service Marketing:
- Evaluate, implement and measure a number of integrated marketing programs to target prospects and clients. Outputs include: Integrated direct mail/email Sales tools and support materials • Collateral/proposals • Presentations • Success Stories / Case studies • Demo Social media activity Advertising List build and research Web development and update Ezines Webinars Events and Conferences Customer Event Roadshows Affiliates & partners.
2) Product Marketing:
- Assist in devising, managing and monitoring the direct marketing strategy forthe company's report offering. Outputs to include:
DM campaign marketing Online activities, ME management Annual plans and budgets KPIs and performance monitoring.
Who we're looking for
The successful candidate will possess the following experience and skills
- Degree level education or equivalent - Recent demonstrable experience working in a B2B marketing role with an international high value information or research business - Experience of working closely with an account management function - Experience of all aspects of campaign management across the full promotional mix - Experience in creating and evaluating KPIs and implementing learning - Excellent collateral creation, copywriting skills and attention to detail - Experience of preparing and maintaining budgets and cost tracking - Highly organized and process driven - Strong customer focus. Able to identify customers and engage them via marketing activities. - Results driven. Able to focus on results and address bottlenecks and barriers with energy and tenacity.
About our client
Our client is a leading international publishing company, based in central London.
What's on offer
Up to £35,000
Michael Page Contact For further info, apply or phone on 020 7269 2337. Job Ref: 13208876 Your application will be sent to Adam Hillier.
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