Reporting to the head of content and working within a team of content managers you will lead and define the mobile content propositions which form a central part of the mobile product marketing strategy. With access to first class products and services you will be responsible for ensuring that content propositions are both targeted and differentiated. You will work closely with the product and channel marketing teams on new product launches and in-life product enhancements. You will validate your propositions early in their development by creating and managing a market research and focus group programme. You will own the end-to-end content experience and will be tasked to improve all customer touch points optimise product usage and engagement. You will be a key decision maker with responsibility for leading our future content strategy. • End-to-end content proposition definition and execution • Creation of an optimised consumer experience for mobile, web and tab products • Validation of content strategy with focus groups • Creation and implementation of content marketing strategy • Responsible for drafting and briefing central marketing teams • Working with strategic content partners on co-marketing initiatives • Creating and managing an internal and external content advocacy programme • Manage a programme of continual improvement • Analyse UK market/customer/consumer trends • Articulate product line value proposition, USPs, and other applicable information to the sales and channel marketing teams
Who we're looking for
• Product marketing experience gained from within the mobile, entertainment or media industry • Proven experience of successfully working with sales and marketing teams • Strong attention to detail, exceptional problem-solving skills and excellent organisation skills • Proven ability to work with minimal supervision towards key objectives • Excellent verbal and presentation skills • Excellent ability to influence key stakeholders at all levels and build relationships both internally and externally • Team player
About our client
A global household telecommunications brand
What's on offer
£250 per day
Michael Page Contact For further info, apply or phone on +44 (0) 1932 264 000. Job Ref: 13210652 Your application will be sent to Huw Jones.
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