This role will be primarily responsible for the development and execution of the new strategic marketing plan for Beaverbrooks and will report directly to the head of multi channel. The responsibilities will be challenging, varied and will include: • Helping to define, 'set-up', lead and manage the new marketing function. Creating a strategy to identify and target secondary target markets
• Driving customer acquisition and retention in our primary target market and helping to create brand plans using the widest range of marketing channels whilst also monitoring the brand performance.
• Closely managing the relationships with the advertising and media agencies to ensure the best possible ROI.
• Work collaboratively with the online and buying teams to ensure the brand equity is maximized and consistent.
• Implementing NPD (New Product Development) and Implementing product change initiatives, new product launches, product improvements, and exploiting opportunities as identified in strategic planning process.
• Delivery of customer insight and market research to assess demand, customer demographics, journey brand positioning and awareness
• Be an experienced retail marketing specialist who can demonstrate relevant achievements of successfully driving customer attraction and increased revenue streams.
Who we're looking for
The successful candidate will be a commercial marketing professional who has either worked in the capacity of Marketing Manager or Head of Marketing with a proven track record. They are most likely to be working for (or have worked within) a retail consumer focussed premium, mid market or fashion business.
About our client
A privately owned family business employing 800 people specialising in the sale of jewellery and watches through 64 stores, website and mail-order within the United Kingdom. With a 90 year presence on the high street, Beaverbrooks is a leading Times Top 100 employer with a reputation for integrity, passion and a caring approach.
What's on offer
Circa £45,000 to £50,000 plus benefits
Michael Page Contact For further info, apply or phone on 0161 8195500. Job Ref: 13213752 Your application will be sent to Antony Marchant.
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